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Meet Jason L, Anthill 2012 Cool Company Award Finalist [Online Business Category]

Jason L is a relatively young startup providing unique, commercial quality office furniture. The company sells direct to the public at wholesale prices, leading to discounts of up to 40%. The best part is that Jason L offers fully customized, ergonomic designs that ship fast, direct to your door. That's right – if you see something on the company's website that you like but would like another colour, the company will build to suit. Now that's thinking convenience.

He left Goldman Sachs for online furniture retail, the story of David Janovic

David Janovic left the security of a job at Goldman Sachs to start an online furniture retailer. Most of his friends thinks he's mad. He plans to prove them wrong.

Dean Ramler, 2011 Anthill 30under30 Winner

Dean Ramler probably can't wait for the end of the 2012 London Olympics. Because when the flame is snuffed out, things will really start to heat up for his company, Milan Direct, which is contracted to sell 800,000 pieces of furniture used during the Games.

Dean J. Ramler, 2010 Anthill 30under30 Winner

Dean J. Ramler's Milan Direct has sold more than 370,000 pieces of furniture to more than 100,000 customers. It enjoyed a turnover of $3.6 million in 2008-09, landing the company on BRW magazine's Fast Starters list. Turnover for 2009-10 was close to $5 million. The company expanded into the UK a year ago, and is already a multimillion-pound business there.

Joinlox (SMART 100)

Dean Cameron was given a challenge. Four plastics experts told him that it was impossible to transport plastic sewerage tanks in parts and assemble them on site. “Inventors don’t like accepting ‘no’ for an answer. So I set to work to come up with my own solution. I was intrigued by the way clams and other molluscs were able to use filaments – called byssus threads – to attach themselves securely to rocks. That’s when I realised that the way these threads work could be used to solve my problem of joining plastics and other materials.” The solution was Joinlox.

Papyrus Australia (SMART 100)

Papyrus Australia founder Ramy Azer previously sold traditional papyrus in Europe and realised the demand for this environmentally-friendly paper was greater than supply. After completing a Mechanical Engineering degree in SA, Azer investigated alternative fibre resources readily available in Australia and various manufacturing processes. Following a detailed research and selection process, banana trunks were identified as an ideal choice. Papyrus’ pilot plant was established in Lonsdale, South Australia in April 2007. In February 2008, Papyrus established its first commercial manufacturing facility at Walkamin in Far North Queensland. In November 2009, Papyrus successfully began continuous production of its banana fibre products.

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