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Want to sell? First tune into WIIFM. (What’s In It For Me, dummy.)

WIIFM stands for What’s In It For Me. It is the radio station that everybody listens to. To sell, you need to frame things in a way that makes your prospective client want to listen to you.

The simple way to sell more: Get crunchy with your value

Great sales people know how to get listened to and get people to act. Do you want to know how it’s done?

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