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This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

A lesson from the 2016 Rio Olympics: The mindset of winners is failure and...

What entrepreneurs or would-be entrepreneurs need to remember is that while the risk is high, so too can be the rewards. Like an athlete, it is important to aim high, get into a winning mindset and treat failure as a learning experience.

Outpacing your own disruption: don’t be the start-up that starts out hot but burns...

Disruption has become a deep-rooted part of the start-up vernacular but keeping pace with disruptive innovation and staving off new competition is not easy

Put your money where the business is: mobile! Here are some stats to prove...

Nearly half of Australian adults own a smartphone, a figure that has grown over 100 per cent since May 2011. It is fair to say we are becoming, if we aren't already, addicted to mobile.

No butt left behind: How one woman turned $5,000 in savings into a billion...

Sara Blakely is the youngest ever, self-made billionaire to make the Forbes Billionaires list. In her plans for global domination, no butt will be left behind.

Better than Pinterest? 99dresses.com finds new lease of life in Silicon Valley

What happened when Nikki Durkin took 99dresses.com to Silicon Valley? The 20 year old has been telling the American press that she has 'created crack for women', after three months of internship at YCombinator, arguably the world’s most famous startup accelerator.

FREE BUSINESS TOOLS

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

FREE BUSINESS TOOL

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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