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This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

A lesson from the 2016 Rio Olympics: The mindset of winners is failure and...

What entrepreneurs or would-be entrepreneurs need to remember is that while the risk is high, so too can be the rewards. Like an athlete, it is important to aim high, get into a winning mindset and treat failure as a learning experience.

Outpacing your own disruption: don’t be the start-up that starts out hot but burns...

Disruption has become a deep-rooted part of the start-up vernacular but keeping pace with disruptive innovation and staving off new competition is not easy

Put your money where the business is: mobile! Here are some stats to prove...

Nearly half of Australian adults own a smartphone, a figure that has grown over 100 per cent since May 2011. It is fair to say we are becoming, if we aren't already, addicted to mobile.

No butt left behind: How one woman turned $5,000 in savings into a billion...

Sara Blakely is the youngest ever, self-made billionaire to make the Forbes Billionaires list. In her plans for global domination, no butt will be left behind.

Better than Pinterest? 99dresses.com finds new lease of life in Silicon Valley

What happened when Nikki Durkin took 99dresses.com to Silicon Valley? The 20 year old has been telling the American press that she has 'created crack for women', after three months of internship at YCombinator, arguably the world’s most famous startup accelerator.

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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