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Will hoarding followers only drain Twitter’s power to work for us?

Twitter taps into our need to collaborate and to collect. But the compulsion to build a long list of followers can throw those needs out of balance. One solution: Replace the follower count with something that truly measures our Twitter influence.

Will hoarding followers only drain Twitter's power to work for us?

Twitter taps into our need to collaborate and to collect. But the compulsion to build a long list of followers can throw those needs out of balance. One solution: Replace the follower count with something that truly measures our Twitter influence.

FREE BUSINESS TOOLS

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

FREE BUSINESS TOOL

How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE