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Do you know what to do when a customer tells you ‘I can get...

You’ve delivered a flawless pitch. Overcome every objection so far and are moving in for the hard sell. You can see them signing the dotted line and becoming another satisfied customer. But then there’s a pause.

What’s the world’s most biggest brand? The answer might surprise you

The recently released Brand Finance Global 500, tells us about the world’s biggest brands. In the examination that leads to the report each year,...

Electric cars ready to go mainstream

Better Place, an ambitious, venture capital backed company, is building electric car infrastructures targeting major cities around the world. The idea is simple yet constitutes a radical departure from conventional wisdom – instead of stretching the technological limits of a battery’s life, Better Place is constructing a network of battery swap stations that will allow electric cars to replace its depleted battery for a new one in less than 60 seconds.

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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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