Tag: Featured Home 1
Lessons learnt this year = more profit next year
There is an old saying: "If you aim at nothing you will hit the target with amazing accuracy." If you want to improve the results in your business, you need a target to aim for and a system for monitoring progress.
Grants: The advantage of another view
The place of interaction between government and industry is often clouded with confusion, perplexity and frustration, where it seems as though no one is...
Applications open for $83m Federal Investment Follow-On Fund
The Federal Government's $83 million Innovation Investment Follow-On Fund (IIFF) opened for applications last Friday.
12 hidden opportunities in a downturn
It seems that almost everyone is currently offering advice on how to bunker down and ride out this bleak economic period. Here are 12 hidden opportunities to help you build while your competitors balk.
Social media – who cares? I'm a B2B.
Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
Social media – who cares? I’m a B2B.
Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
Our 'gloomy' site gets a face-lift
If you haven't already noticed, our 'gloomy' grey site was today given a face-lift.
As posted previously, we've always been embarrassed about our website -...
Our ‘gloomy’ site gets a face-lift
If you haven't already noticed, our 'gloomy' grey site was today given a face-lift.
As posted previously, we've always been embarrassed about our website -...
Eminem 'tea-bagging' (How a publicity stunt can really 'hit the spot')
On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...
Eminem ‘tea-bagging’ (How a publicity stunt can really ‘hit the spot’)
On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...
The corporate spin FAIL of the year so far
Firstly, Mars, ahhh... you sell chocolate bars. You might have seen McDonald's harried into offering a "healthy options" menu, but the difference is Maccas came up with new, healthier products. They didn't make Big Macs 11 percent smaller, charge the same and pat themselves on the back.
Growth Guide: It’s all about strategy
A business plan is nothing without a well thought out strategy. In other words, the business plan should look beyond simply how you plan to work. Rather, it should provide a detailed road map to success.
How to choose a winning business name
Like many start-up businesses, you may consider mixing your name with your partner's name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner), it says very little to your customers. Your business name should communicate what you 'do' or 'how' you do it.
Threadless Art Director Ross Zietz
Last night I headed to the State Library in Melboure to check out the first event in the 'Portable Film Festival 2009 Symposium Series', produced by...
How to make a viral campaign go 'Chk chk boom!"
Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.
How to make a viral campaign go ‘Chk chk boom!”
Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.
Thinking INSIDE the box
Activities to foster innovation often focus on the sexy-subject of product innovation (including Anthill's SMART 100). According to Peter Bryant, innovation strategist and Senior Fellow of the Kellog Innovation Network, Australian businesses might be better off looking inward and using innovation as a tool to enhance operational efficiencies. It's time to think inside the box!
Japanese astronaut testing "stink-free" underwear
It might not be quite up there with curing cancer or developing alternative energy systems, but scientists from the Women’s University in Tokyo might very well have improved the lives of astronauts (and their colleagues) with the invention of stink-free underwear.
Japanese astronaut testing “stink-free” underwear
It might not be quite up there with curing cancer or developing alternative energy systems, but scientists from the Women’s University in Tokyo might very well have improved the lives of astronauts (and their colleagues) with the invention of stink-free underwear.
Federal Budget 09 brings hope for emerging companies, but time is still critical
Following on from his first report plotting the impact of the closure of Commercial Ready Grants on Australian innovation, Nick McNaughton provides his assessment of the 2009 Budget and looks specifically at the impact of the announcements relating to the improved R&D Tax Concession and the introduction of the Commonwealth Commercialisation Institute (CCI).
