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FaceLook: Combining the vanity of youth with the viral nature of Facebook proves hit...

To capitalise on the frighteningly connected nature of the world's largest social network (news source, marketplace, whatever), Coca-Cola Israel has launched, in what seems to have become a trend, another experiential event integrated with Facebook. Combining the vanity of youth with the viral nature of Facebook has proved a marketing hit for the global soft-drinks behemoth. Who'da thunk it!

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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