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Small businesses usually find it difficult to drag their account from the red to the black. Consumers are usually...
There’s no end to the long line of early stage startups looking for cash to grow. After burning through first round FFF (friends, families...
Interestingly, while majority of the population have some form of a computer security software, 43% of mobile users do not have a security password, pin or even a pattern lock on their mobile phone.
Kremer and Khan believe that by utilising marketing initiatives well, it can raise brand awareness and result in a steady flow of business leads. They share their top five tips on how to grow startups to a global scale.
Tech startup Mobito are releasing a new digital platform for the medical industry called CoverMe Medical - it has been coined the “Uber” of the industry.
Sydney company Kontented wants to become “the Netflix of bite-sized content” aimed at the millennial generation with its mobile youth web platform and video network, SnackableTV.
While a focus on training Australians to fill our own labour market needs is important, skilled migrants are often best positioned to be educating the next generation of Australian workers
We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.
Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.
There are essentials like computer equipment, licenses, a web site, promotional material etc. but you don’t have to lease an office or employ staff straight away (you can outsource so cheaply these days top notch staff).
Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.
Springboard uses a matching algorithm based on a mentee's goal, interests and needs to match with a mentor's experience, interests and strengths.
One in four Aussies are now self-employed in their own business, and many more have indicated their intentions to launch a start-up in the future.
The aim of App is to help us understand what normal is when it comes to how much time we truly spend on our phones. There is so much noise in the media about this issue but most of the data is anecdotal without any real data.
Gen Z rank starting a social media-based business as the best pathway to success, followed by networking or launching a start-up, according to the second chapter of NAB’s whitepaper, Rethink Success.
It currently compares in excess of 10,000 products and services from more than 350 brands, including household names like Lorna Jane, Running Bare, Swisse, Adidas and Goodlife.
The popularity of these apps fuels this as it provides so much “supply” for the dating market. Dating apps are also practically seen as a form of social networking akin to the likes of Facebook or Twitter such is the ubiquity of their nature.
This entire chain of events can be attributed to that one review done by a mum in business who did not know me. It was a genuine review from someone who wanted to help other women in business.
Israeli startup HearMeOut is taking on the likes of Google and Apple in a bid to capitalise an emerging demand for voice tech, listing on the ASX ahead of its planned launch in the US next year.
Australian consumers watch an average of 51 minutes of social video a day – that’s over 6 hours a week