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Gill Findlay, CEO Vamp

Australian influencer and content platform Vamp raises $8.5 million funding round led by Investec,...

Vamp, an Australian startup that connects global brands with influential content creators, has secured $8.5 million in a funding round, led by Investec

The innovative social strategy that achieved 43x ROAS for West Elm – and won...

As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.

Here are 5 tips on how to market your small business to consumers

Small businesses usually find it difficult to drag their account from the red to the black. Consumers are usually...

Why venture debt funding could save Aussie founders a motser and let them keep...

There’s no end to the long line of early stage startups looking for cash to grow. After burning through first round FFF (friends, families...

What you need to know about mobile security and how to protect yourself [INFOGRAPHIC]

Interestingly, while majority of the population have some form of a computer security software, 43% of mobile users do not have a security password, pin or even a pattern lock on their mobile phone.

From a side project to a business in 150 countries – the two entrepreneurs...

Kremer and Khan believe that by utilising marketing initiatives well, it can raise brand awareness and result in a steady flow of business leads. They share their top five tips on how to grow startups to a global scale.

This tech startup is set to launch the “Uber” of the medical industry in...

Tech startup Mobito are releasing a new digital platform for the medical industry called CoverMe Medical - it has been coined the “Uber” of the industry.

How Snackable is aiming to become ‘the Netflix of bite-sized content’ for millenials

Sydney company Kontented wants to become “the Netflix of bite-sized content” aimed at the millennial generation with its mobile youth web platform and video network, SnackableTV.

Australia abolishes 457 visas – what is the impact on its startup and tech...

While a focus on training Australians to fill our own labour market needs is important, skilled migrants are often best positioned to be educating the next generation of Australian workers

Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

Keep these 5 SME marketing trends for 2017 in mind to stay ahead of...

Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.

Invest in these 12 startup so that your business doesn’t join the 50 closing...

There are essentials like computer equipment, licenses, a web site, promotional material etc. but you don’t have to lease an office or employ staff straight away (you can outsource so cheaply these days top notch staff).

Here’s how to start and build a successful self-funded business from social media

Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.

An app that matches refugees with mentors is the winner of the TechfugeesBNE 2017...

Springboard uses a matching algorithm based on a mentee's goal, interests and needs to match with a mentor's experience, interests and strengths.

More Australians are embracing micro-entrepreneurship, social media and digital pathways to success

One in four Aussies are now self-employed in their own business, and many more have indicated their intentions to launch a start-up in the future.

Can’t get off your phone? This app is tackling social media addiction in a...

The aim of App is to help us understand what normal is when it comes to how much time we truly spend on our phones. There is so much noise in the media about this issue but most of the data is anecdotal without any real data.

Australia’s Gen Z is eager to find success as creative and social entrepreneurs

Gen Z rank starting a social media-based business as the best pathway to success, followed by networking or launching a start-up, according to the second chapter of NAB’s whitepaper, Rethink Success.

New tech start-up lookfit has its eye on the $8.5 billion local health and...

It currently compares in excess of 10,000 products and services from more than 350 brands, including household names like Lorna Jane, Running Bare, Swisse, Adidas and Goodlife.

Can you believe the most downloaded dating app isn’t Tinder? So what is? [INFOGRAPHIC]

The popularity of these apps fuels this as it provides so much “supply” for the dating market. Dating apps are also practically seen as a form of social networking akin to the likes of Facebook or Twitter such is the ubiquity of their nature.

If you doubt the power a great review can have on your business, I...

This entire chain of events can be attributed to that one review done by a mum in business who did not know me. It was a genuine review from someone who wanted to help other women in business.
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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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