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Here are 5 simple tips on how to stay alive – and actually thrive...

When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.

Having expert skills makes the hard look easy, almost too easy [VIDEO]

So, it's nearly Christmas. And, whether that matters to you or not, it's a time of year that creates some very unique forms of...

How to export like an expert

To maximise your export opportunity and increase your chances of success, it's important to focus your mind on what you want to achieve. That way, you'll have a clear vision to plan for and work towards. So, where to begin? Here are three steps to help you export like an expert.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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