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When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.
So, it's nearly Christmas. And, whether that matters to you or not, it's a time of year that creates some very unique forms of...
To maximise your export opportunity and increase your chances of success, it's important to focus your mind on what you want to achieve. That way, you'll have a clear vision to plan for and work towards. So, where to begin? Here are three steps to help you export like an expert.