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Five ways to create a gamified, viral marketing campaign… we’re calling it Anthill’s Inaugural...

Over the past 10 days, Anthill has experienced more technical issues and downtime than in its entire digital history. We won't bore you with the details. Suffice to say, it was hellish. Rather than take a long-weekend to lick our wounds and recoup, it wasn't a hard decision to attempt to turn this negative into a positive, and create a compelling 'living' lesson for Anthill readers instead.

Australian crowdsourcing outfit 99Designs picks up Webby and celebrates with song

99Designs' achievements have scored it the Best Web Service & Application gong in the Webby People’s Voice Awards, beating international crowdsourcing heavy-weights Dropbox and Tumblr. When entering, 99Design founder Mark Harbottle promised his Twitter followers that should his company win an award he would thank fans of the company in song. The following clip is the fulfilment of that promise.

Why I think our latest online marketing ‘experiment’ is not working

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

Why I think our latest online marketing 'experiment' is not working

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

Our first social media ‘experiment’ for online marketing month. Do you want to be...

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

Our first social media 'experiment' for online marketing month. Do you want to be...

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

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