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Keep your freebies, Aussie tweeps are not interested. So, what do they want then?

A study shows that Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts...

The six factors that dictate marketing channel preference

Consumers are spoiled for choice when it comes to long distance communication, but it wasn’t always the case. Just a little over two decades ago you had two whole options: mail and telephone.

18/24. 94/100. Maximum Internet Down Under

ExactTarget, a global marketing firm that maps the digital footprint, has come out with data that suggest 94% of the Australian population is hooked to the Internet and a stunning 13 million – or nearly 60% of the nation – spends 18 hours a day, or nearly all of its waking time, online.




New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...