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When everyone has access to the same information, something profound happens: systems become unified, and processes become streamlined. You can then start to roll out standard processes across your organisation.
Australian businesses see public cloud services as an agile tool for never-seen-before levels of scalability and flexibility. Take customer profiling and behavioural data for example. These are a perfect fit for the cloud, where sales reps can access a frequently updated store of customer insight from any location.