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Mind Controllers: Will computers soon know how to read our emotions?

Imagine a device that responds to your thoughts instead of your fingers. This capability is at the core of technology being developed by Emotiv, an Australian-born company headquartered in San Francisco. “It’s about total communication,” says Emotiv President Tan Le (pictured). “It’s about having a device that is sensing your bio-signals, so it’s truly understanding how you feel about certain things and how you are experiencing things, and tailoring experiences to you.”
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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