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10 tips for successfully getting your new business off the ground

Successfully running your own business is a very rewarding journey, both financially and personally. However, any experienced entrepreneur will tell you that successfully getting a...

8 key questions you need to ask yourself today as a business owner

1. Do you have an elevator pitch? How would you describe what your business does in 60 seconds? Practice a simple consistent explanation. This first impression...

Scale your business or you won’t survive [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Interviewing tips and techniques [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

The issues of pricing strategy [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Being The Best [CARTOON]

If you're good at what you do, being the best isn't too much of a leap. You only have to be a little bit...

Joint ventures and partnering [PODCAST]

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Lazy marketing and its perils [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Aggressive Growth [CARTOON]

Most companies strive to achieve aggressive growth. It is something that is ultimately a sign of success. But as any entrepreneur knows, it's rarely...

Residual income – how to build it [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

How raising your profile can improve your business [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Create A Need [CARTOON]

It’s easy to tell people about your product - but it takes a lot more effort to really sell your product to someone. You...

Repeat business, why your clients really stick with you [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Quick, Easy and Super Green: Aussie Startup Pioneers Electronic School Forms

If you’ve got kids in school, you know how many irritating little pieces of paper there are to fill out, on an almost daily...

Five mistakes to avoid when starting a business

Over half a million Australians are involved in the early stages of setting up a business. You’re probably one of them! With over 25 years...

The Art of Marketing: Strategy and Tactics From a Master Marketer

Gerrit Walters of Sydney’s Monsterful Marketing and Advertising might have been Leonidas, if the Spartans were in advertising. “The word strategy comes from the...

The process of mastering any skill [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

Make Time To Connect [CARTOON]

As the saying goes, it's not what you know, it's who you know. Connections are the lifeline of business. They can get your foot...

The best time to send your marketing message [PODCAST]

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Holiday gift ideas and gift guide [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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