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This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

Here are four ways to optimise your business’ lead generation and qualification

While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.

Here’s why people analytics technology will drive strategic decisions for HR in 2017

However, in order for businesses to make strategic decisions, HR departments are increasingly required to not only understand an organisation’s workforce analytics, more importantly, they need to apply data intelligence company-wide.

Four words to use to influence absolutely anyone! [VIDEO]

There are four words in the English language that will not only get someone's attention but, will give you a chance of influencing their...

Six common marketing mistakes that business make, time and time again!

These are the top six marketing mistakes that business owners make, in my opinion. 1. There is no marketing plan Do you have a plan for...

Three reasons why you should start holding your own events in 2014

It's 2014. It is time to take centre stage and make the most of your face-to-face marketing channel. There is no like right now...

How to build a powerful online community for the benefit of your business.

First, of all I would like to note that there is a really big difference between audience and community. An audience is one-way. Not...

What can a failed phone thief teach every entrepreneur? Lots, actually [VIDEO]

This video may real. Or, it may not be. That's not the point. It reminded me, that no business should assume it knows anything...

Good news! Here is the truth about the price, speed, and quality dilemma

It’s a phrase we’ve all encountered in the service industries: Price, speed, quality: pick two. But, is this always true when it comes to delivering...

Perhaps newspapers aren’t the dying medium we’ve been led to believe [VIDEO]

How often have you read a newspaper lately? I mean a real-life, ink-on-your-fingers newspaper? And, when you did, who much of it, and how intensely did you read it?

Show Pony Fashion uses social media to make $1M in first year. Who says...

Founded little over a year ago on the back of a credit card 'investment' Show Pony Fashion has defied the industry trend of sliding sales to post it's first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia's fashion-conscious women.

How to blow up the cubicle culture and start gamestorming your creativity

Dave Gray, co-author of "Gamestorming," the 2010 book about collaboration for innovators, says the cubicle layout of your average business office is great for efficiency, but the worst possible design for creativity. In this video, Gray lays out the basics of gamestorming. It's worth a look for anyone hoping to spawn the Next Big Thing.

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