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This award-winning headset measures how consumers respond to marketing content

A headset that captures and measures a consumer’s facial expression, eye gaze, heart rate and brain function may change the way retail outlets design and merchandise their stores. It's a product of DuPont Sustainable Solutions and Curtin Business School.

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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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