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Online Marketing by Design (Seminar)

Success in online marketing requires excellence in two areas – an understanding of the ‘purpose’ and ‘personality’ of any given project. ‘Online Marketing by Design’ will draw on the experiences of real business owners and creative professionals to determine what constitutes well designed and commercially effective online marketing.

Designer mum launches Crowdfunding model to rid the world of plastic bottles

Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a 'crowdfunding' approach to launch her award winning product 321 Water.

Look who’s in the Cool Company Awards for 2009

The nominations are coming in thick and fast, female involvement is close to reaching an all time high (as posted previously) and, next week, mobile billboards will be hitting major CBDs (thanks to your input). However, one or two trends have emerged that have surprised me.

Look who's in the Cool Company Awards for 2009

The nominations are coming in thick and fast, female involvement is close to reaching an all time high (as posted previously) and, next week, mobile billboards will be hitting major CBDs (thanks to your input). However, one or two trends have emerged that have surprised me.

How to use Twitter for business… This time, it’s personal.

Developed by Australian digital marketing consultant Clare Lancaster, this 21-page eBook is designed to teach businesses how to increase website visitors, leads and sales by connecting with people using Twitter.

Obama's knife edge: from Messiah to spammer

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

Obama’s knife edge: from Messiah to spammer

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

Is raising capital from your customers a smart move?

While most new technology developers will spend months chasing down angel investors and cold calling VCs, often with the randomness of a headless chook, without too much planning or forethought (much to the potential investor's frustration), sometimes the safest money is already right under their noses. It's called 'strategic capital' or 'smart money' (or a mix of the two).

Does anyone understand search optimisation for Bing?

This could perhaps be the shortest post I have ever published. In fact, the headline says it all. Should I be worried? If Bing is so good, why doesn't Anthill appear when I specifically search for 'Anthill Online'? And, of course, does anyone understand search optimisation for Bing?

How we used social media to grow the Cool Company Awards

While most published articles about social media as a tool for business development rarely offer more than anecdotal advice, we thought it might be interesting to actually 'crunch the numbers'. As strong believers in the power of experimentation and quantifiable results, we used the exercise to measure and compare the impact of each tool on our web traffic and award nominations. Here's what happened:

Another small business social media FAIL. Do you agree?

Our bloggers have been critical of its longevity (Can social media sell anything but itself) and equally dazzled by its potential (How I used social media to put my CEO on the street). Of course, the following example (first published as a 'Discussion' on the Social Media Academy LinkedIn Group) had me from the get-go. Its author is Paul Rickett, Founder and Principal at VARKETING!.

How to create your own Facebook app to save the world

Spencer Maughan is an Australian expat based in California. When not consulting to Silicon Valley venture capitalists (including Top 10 VC firm Venrock), he spends his time attempting to free the world of Malaria. I caught up with Maughan three weeks ago, just as his Facebook application, Fight Malaria, was entering Beta Testing.

Introducing… the Enlightened Stupid Marketer

You know this guy. You meet him every day. He writes IOUs with your ROI. And he's all over Twitter.

New SMEs are more likely to have ADD

Ok, so I’m not talking about 10-year-old boys on Ritalin selling lemonade on the corner of a suburban street. I’m talking about small and medium enterprise with Advertising Deficit Disorder. Chances are, that’s you.

10 quick ways to refresh your marketing

You might have cut staff, discounted your prices, rationalised expenses and seem to be working harder than you ever have to make less money. However, in all this change, have you sat down and spent the time on comprehensively reviewing your marketing?

What is spam on Twitter?

Yesterday, we posted an article about Dean Collins, an Australian expat in New York who is claiming to be sued by Twitter for his application TwitterButler. The good people at Mashable, one of the internet's most popular technology news websites, have also been tracking this case.

Looking for Marketing & PR services?

Just describe what you need, receive tailored proposals from interested IT consultancies, and contact the best. It's easy, free and there's no searching.

Looking for Marketing & PR services?

Just describe what you need, receive tailored proposals from interested IT consultancies, and contact the best. It's easy, free and there's no searching.

Where to spend your online marketing budget to attract sales

When I was just starting out, an old IBM-education sales manager was the first to tell me the real truism of all sales activity: “People buy from people” – a statement that embodies not just the mere fact that the process of selling is personal and emotional, but that successful sales is someone buying, as opposed to being sold to.

Paul Isakson asks What’s Next (again)

Last year, prolific marketing blogger (and head of strategy for space150) Paul Isakson sent ripples of chatter across the blogosphere when he posted a rough presentation on his views around marketing, simply titled: What's Next? On 30 July, 2009, he posted an update:

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