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Do you really understand online marketing? It’s about more than having a pretty website.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

Do you really understand online marketing? It's about more than having a pretty website.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

Online Marketing by Design… comes to Sydney! (Digital Marketing Masterclass)

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This event is a must for any growing business with a desire to improve the performance of its web marketing and gain a firm understanding of social media tools for business.

The 10 Dumbest Business Moments for 2009. It’s time to vote!

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

The 10 Dumbest Business Moments for 2009. It's time to vote!

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

Reddit co-founder Alexis Ohanian explains how one humpback whale rose to Web stardom

In this funny, rapid-fire 4 minute clip, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is must-see for meme-makers and marketers in the Facebook age.

Google goggles (so much better than beer goggles)

Ever since Google started spruiking its mobile operating system Android in 2007 (alongside the formation of the Open Handset Alliance), speculation has raged that Google would one-day release its own stand-alone handset to compete directly with the iPhone. So far, that hasn't happened.

Why Seth Godin is the master of 'sharable' (Anthill's first rule of online marketing)

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

Why Seth Godin is the master of ‘sharable’ (Anthill’s first rule of online marketing)

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

Are you a modern day information broker? If so, that could make you a...

Profits have always been made by those organisations that owned the most attention. What's changing now is that it's much, much easier to acquire some of that ownership. Called ‘Streams of Content’, the presentation likens the flow of information in modern society to a stream.

How to harness bloggers to spread your message (the right way)

Earlier this year, Australian wallet maker Dosh Wallets released its second line of wallets (which are über cool, by the way). Consumer awareness was low, so Dosh Wallets hired digital strategist Julian Cole and his team at Sydney-based agency The Population to create a buzz online for the product line release.

How to use human selfishness to fire up your marketing

Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics.

Email marketing: ring a bell, get a food pellet

Email marketing can be tough. Your strategy and execution doesn't have to be that bad for it to shut down communication with customers. Here's how...

Why I think our latest online marketing 'experiment' is not working

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

Why I think our latest online marketing ‘experiment’ is not working

I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.

Tweet me, don't sheet me: Anthill's Twitter feed has more followers than the UK's...

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

Tweet me, don’t sheet me: Anthill’s Twitter feed has more followers than the UK’s...

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

Online Marketing by Design – Masterclass

Online marketing means more than having a pretty website. There is a 'science to design' that most web developers simply don't want to know about.

October is 'Online Marketing Month' at Anthill

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

October is ‘Online Marketing Month’ at Anthill

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

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