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Do you have a big start-up idea that could change the world for the...

Applications are open for Tech23 2015, an event that connects Australian start-ups with the connected people, clever ideas and capital they need to succeed

Effective Measure: Apple modern, others outdated, as tablets crash the PC party [Infographic]

The global PC market continues to face an identity crisis as tablets increasingly dominate market share and shake-up traditional notions of brand perception. The latest...

Digital banking: On par with the world but opportunities for deeper engagement

Effective Measure, a Melbourne online measurement firm specialising in finance, says Australians are on par with their global counterparts but an even bigger opportunity lies in “deeper and more defined customer engagement.”

Effective Measure retail report shows the true dynamic between shopping online and on mainstreet

Online shopping is huge. This, you know. But Australian shoppers are not abandoning the shopping mall this Christmas, just yet. They are coming armed with...

Streaming music keeps the party going in Southeast Asia – with a little help...

Put another dime in the jukebox, baby. Or maybe, that’s stream another ad from the server, baby. At least, that’s how music is being paid for...

Viral Marketing 101 just changed. Check out lessons from ‘The Hunger Games’

What was the last thing you did before booking your movie tickets? One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.

Meet Effective Measure, Anthill 2011 Cool Company Award Winner [Global Growth Category]

When the folks who would form Melbourne-based Effective Measure pitched their product on their home soil, they received a sobering response -- take it elsewhere. So they did. Before long, their suite of tools for measuring online media buys and audience demographics had found customers in Dubai. And Singapore. And Johannesburg.

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