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How to create demand for a really boring product [VIDEO]

Of all the household chores, there's one thing I like the least. That's ironing. But, it's closely followed by vacuuming. Even with a Dyson, vacuuming...

Australian’s buoyancy bazooka wins international Dyson design contest

Longreach -- a portable water-rescue device that can fire an expandable buoyancy device up to 150 metres -- has won the international 2010 James Dyson Awards, an annual competition aimed at coaxing crazy-like-a-fox ideas from the next generation of design engineers.

What do balloons, purple cows and Dyson fans have in common?

When Godin uses the word 'remarkable', he's applying the word's most literal definition; things that are worth making 'remarks' about. In many ways, the following clip is a product demonstration. Yet, here am I, sharing it with tens of thousands of people, for free. Now that's remarkable! (Quite literally.)
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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