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This award-winning headset measures how consumers respond to marketing content

A headset that captures and measures a consumer’s facial expression, eye gaze, heart rate and brain function may change the way retail outlets design and merchandise their stores. It's a product of DuPont Sustainable Solutions and Curtin Business School.

Expert says the workplace bullying blame game is bleeding millions out of the economy

“If we are to truly address the problems associated with workplace bullying and its cost to the economy, we need to broaden our focus beyond punitive measures and how we deal with incidents once they have occurred,” Dr Gutierrez said.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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