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Soup stirs the Facebook pot to discover word-of-mouth nuggets

What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”

Facebook app to measure offline conversations

Macquarie Graduate School of Management’s (MGSM) Dr Lars Groeger, lecturer in Management, has joined forces with Australia’s leading word-of-mouth marketing company, Soup, to develop a custom-built Facebook survey app that taps into the social network’s data and maps the flow of offline conversations.Macquarie Graduate School of Management’s (MGSM) Dr Lars Groeger, lecturer in Management, has joined forces with Australia’s leading word-of-mouth marketing company, Soup, to develop a custom-built Facebook survey app that taps into the social network’s data and maps the flow of offline conversations.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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