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Brisbane-based Brus Media started out as a Facebook app but co-founders Nic Blair and Shon Siemonek soon turned it into a hot mobile app marketing start-up
In a marketing/advertising industry increasingly focused on measuring ROI, one key question is: what type of digital advertising generates the greatest return; display or...
In recent years, I have been involved in assisting entrepreneurs with establishing strong online presence. Both our research and the projects that we have carried out for our clients strongly suggest that the very critical factor for online success is usually (though not always)… a strong offline presence!
The concept of personal branding has been discussed widely across the net. Yet many people still think that it's confined to the celebrity set, like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. In other words, it’s not about who you know but who knows you!