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This is what you should be doing instead of bleeding profits in the name...

Experian is a global provider of integrated consumer insight, and according to their latest data, many customers are price indifferent. Basically, consumers have developed more...

If you are not running a department store, why on earth are you still...

One of the biggest mistakes many businesses make, especially SMEs, is to market their products or services on price. Trust me, the last thing...

Small independent fuel retailers are Australia’s latest endangered species

To the glee of many a motorist, retailers Woolworths and Coles have been selling fuel at discounted prices in Australia through their alliances with...

Hey, I thought I told you? Keep your freebies! We are not interested

What does it take to earn the loyalty of an Australian customer? This is exactly what one business review website, WOMO.com.au, set out to...

OzBargain.com.au

Everyone loves a good bargain. But for all the immediacy in today’s world, it seems harder than ever to find one amid the never-to-be-repeated...
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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