direct marketing Archives -
Home Tags Direct marketing

Tag: direct marketing

What’s hot and what’s not in customer contact

My son Reece, who’s five, got an interesting piece of mail the other day from his dentist. When I pulled it out of the letterbox I thought: these people are doing something really right, and yet they’re doing so much that’s so very wrong.

What is inbound marketing? Ask Kramer. Giddyup!

If you’re a Seinfeld fan, you will remember the demented antics of the bedeviling Kramer with his catch phrase, “Giddyup!” (as in, quicken the pace, quit hesitating and dare yourself to put all that you have into it). In today’s marketing world, marketers have more incentive than ever to dare themselves. It's called inbound marketing.

What is Follow Friday on Twitter?

Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example... nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE