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Local, state, national and global headlines are updated throughout the day for Local Today users to access at any time for free. Given the current state-of-play this is a valuable offer as most media outlets have begun to charge for content.

When the folks who would form Melbourne-based Effective Measure pitched their product on their home soil, they received a sobering response -- take it elsewhere. So they did. Before long, their suite of tools for measuring online media buys and audience demographics had found customers in Dubai. And Singapore. And Johannesburg.

Reactive is one of Australia's largest and longest-running digital agencies. It was started in 1997 when its two founders, Tim Fouhy and Tim O'Neill were both 21 years old. Today, the agency has a multinational footprint, with full-service offices (not just sales staff) in Melbourne, Sydney, London, Auckland and New York.

Kei is the Founder and CEO of Infinita Inc, a multinational mobile research, consulting and development firm located in the heart of Tokyo. His company is one of the very few companies in Japan that covers the three business areas all under one roof, consists of a multinational team and possesses in-depth working knowledge of the world's most advanced mobile market. Their goal is to help clients across the globe create world-class services on connected devices.

A founding member of both The Human League and Heaven 17, Martyn is one of the world's leading figures in electronic music. As record producer and artist, he has featured on recordings totaling over 50 million sales worldwide during a 27 year career to date, working with Tina Turner, Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond, Mavis Staples and many more.

As one of the pioneers of branded entertainment in China, Mr Zho has helmed several groundbreaking, high-profile projects including Wo Xing Wo Show, China’s first Pop Idol reality show produced in partnership with Universal Music Group and Shanghai Media Group, attracting more than 100,000 applicants countrywide and 100 million viewers each season. The show broke Dragon TV’s rating record and set a new standard for TV programming in China.

Orvar writes for numerous newspapers and magazines, lectures on popular culture and games, and has led a seminar on game culture in Swedish parliament. He is also the producer of video game music concerts, currently holding the world attendance record for a game concert (17,000 at Joystick in 2006). Säfström has a background in film, having twice been voted "Best Swedish film critic of all time" by the readers of leading national newspaper Aftonbladet. From 2003 to 2006, he co-hosted Filmkrönikan on the Swedish television network SVT.

Electronics retailer Bing Lee has caused a ruckus on the interwebs for pledging to donate $1 to the Queensland flood appeal for every user who became a member of the company's fan page. The strategy has been attacked on Twitter, with users adopting the hashtag "#charityfail". Brilliant marketing or worth a bollocking?

Social media 'gurus' are the latest targets of ridicule in this Xtranormal animation. The text-to-animation software has made it possible for amateur film-makers, from...

I have lost count of the number of times my friends, colleagues, and business partners have made the statement, “Facebook is personal. It is not for B2B! Try LinkedIn.” I understand their sentiment. Since its inception, Facebook has always been an intimate space reserved for friends and family, or very close professional associates. But it doesn't have to be that way.

If you're wondering about the future of the internet but want more than the glib, usually poorly researched (albeit visually spectacular) YouTube memes that surface every six months, prepare to be impressed. In 20 minutes, Morgan Stanley's Mary Meeker outlines the 10 most influential internet trends likely to influence the way we create, consume and exploit digital media in 2011.

Nearly three out of four Australian businesswomen use social media as part of their marketing strategy, according to a survey released by the Australian Businesswomen’s Network. Social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy, said Suzi Dafnis, community director of ABN, a training, mentoring and advocacy organisation with more than 20,000 members.

Fitness centres are feeling the burn of social media. That's gymrat-ese for "it's working." According to a trend report by Australian debit service provider Ezypay, gyms are increasingly using established online people connectors such as Facebook and Twitter to bring their members together for lasting relationships with each other and their fitness centre.

There's big money in tearing down traditional barriers between media formats. Just ask Gavin McGarry, who has built a business out of trans-media storytelling. As president of New York-based company Jumpwire Media he says that no one has got it all figured out yet, and there is still plenty of money to be made.

If you haven't already watched the commercial below, you're about to see what is already being described as one of the best brand re-launches of all time. It deservedly won the Film grand prix at the Cannes Lions and is now being praised, far and wide, for the way its creators Wieden + Kennedy have extended the reach of the campaign to embrace social media.

My business partner, Matt, and I work at MTV, Matt in Digital and me in Marketing. The idea for The Loop was born out of my frustration in finding fresh creative talent - we were overly dependent on word of mouth and incredible people were slipping through the net. On the flip side, Matt, being the digital guy, was constantly being asked by other creatives for advice on the best way to build their own websites to showcase their work online and promote themselves to potential employers. We brought these two frustrations together and The Loop was born.

Amin Zoufonoun is a senior member of Google’s Corporate Development team, which is responsible for evaluating, negotiating and executing Google's mergers, acquisitions and investments. In an email interview, we asked him to share his views about future opportunities for Australian startups and what he looks for when evaluating investments.

Amin Zoufonoun is a senior member of Google’s Corporate Development team, which is responsible for evaluating, negotiating and executing Google's mergers, acquisitions and investments. In an email interview, we asked him to share his views about future opportunities for Australian startups and what he looks for when evaluating investments.

Sponsored Message: Sixteen of Australia and New Zealand’s best digital projects will have the chance to be mentored by some of the biggest names in digital and entertainment media as part of X|Media|Lab ‘Global Media Ideas’ two-day lab, starting next Friday.

Robert Tercek has never had a job that existed before he took it. His message to Brad Howarth, ahead of his attendance at the X Media Lab Global Media Ideas, event in Sydney on June 18 is that now is a great time to launch a new business thanks to technology wiping out a lot of the barriers to getting something off the ground.

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...