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Here’s a PR expert’s take on the new and controversial social media influencer laws

Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.

Welcome to the experience economy aka the greatest customer revolution ever

We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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