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For 12 years, I ran a dance school. I discovered that while loving what I do goes a long way, it’s not enough to build a successful business.
The Australian Government is required to produce an Intergenerational Report at least every five years that assesses the long-term sustainability of current Government policies...
When the folks who would form Melbourne-based Effective Measure pitched their product on their home soil, they received a sobering response -- take it elsewhere. So they did. Before long, their suite of tools for measuring online media buys and audience demographics had found customers in Dubai. And Singapore. And Johannesburg.
The environmentally minded folks at National Geographic used hard numbers to describes the world's typical person. He is right-handed, makes less than $12,000 a year (ouch!) and has a cell phone, but not a bank account. Go figure.
Collectively, the money spent on car advertising in a year must be enough to end third world debt. And what for? So we can watch another well-crafted, beautifully shot and stylish depiction of a beautiful, well-crafted and stylish car that we'll probably never get the chance to own. Promoting the latest and greatest to run off the production line has become amazing and predictable. Which is why this recent ad from Toyota comes as a refreshing change.