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Does your business have an organisational culture? It’s important to your customers

Organisational culture is an intangible entity. As such, it is important to identify observable behaviours that indicate your organisation’s culture, as well as its alignment to your customer strategy and objectives.

Of blind choices: Are you really in control of your own decisions? [VIDEO]

Back in 2009, behavioral economist Dan Ariely, the author of Predictably Irrational, gave a brilliant TED talk. Using classic visual illusions and his own...

Do you make your team feel safe? Are you a good leader? [VIDEO]

Recently, I attended an event where a retired General from the Australian Defence Force spoke. After his stories of leadership under pressure in a strife-torn...

Why does Zuckerberg wear the same thing every day? [VIDEO]

Or Steve Jobs for that matter? Zuckerberg wears a grey t-shirt, sometimes a hoodie. Jobs is known for his black turtleneck shirts. Why do they do...

Learn how to make tough decisions and stay determined from an ultra marathon running...

Dianne McGrath sails tall ships in the southern ocean, cycles extreme distances, jumps from planes and runs not just your run-of-the-mill marathons but ultra-marathons...

How to rediscover fast business methods: Meet Tim Reed, CEO at MYOB [VIDEO]

I recently interviewed Tim Reed, CEO at MYOB. As we talk about in this interview, MYOB has been through quite a journey over the...

Another three things Game of Thrones taught businesses this week

Last week's episode gave us three stellar business lessons. This week, Season 4, Episode 9, of Game of Thrones, The Watchers on the Wall, was...

When was the moment when you realised you could not work for anyone else?...

It's a common moment in the life of every entrepreneur. After holding down a job or, various jobs, you have a moment of realisation that...

In the land of the blind, the one eyed man is king. How many...

Let’s face the fact, most business owners are pretty bad with numbers in their business. Talk to any accountant and they’ll tell you upfront: people just don’t keep track of their numbers and don’t have an idea for the most important numbers in their business.

Little known ways to help your customer make a decision

Creating a website for your business is a great way to establish an online presence. However, don’t just expect that launching a business website...

So, you reckon you’re a good decision maker. What makes you think that? [VIDEO]

Every day we get up, clamber out of bed, and make decisions. We decide whether we'll wear Calvin Kleins or Bonds undies. We choose a Batman t-shirt over a Green Lantern or Wonder Woman one. But really, are we really making a cognitive choice?

How to see opportunities that your competitors think are stupid. Do you suffer from...

If you have ever asked yourself, ‘Why didn’t I see that?', you were experiencing an example of ‘Weak Signal Theory’. We are constantly bombarded with ‘weak signals’. Some of them are genuinely weak, while others are weak because our brain has suppressed them. This automatic filtering of information is quite natural and designed to prevent sensory overload. But it also means that we often overlook opportunities.

Research: You make better decisions using intuition (or sleeping)

The latest research published within the field of cognitive psychology has shown that criteria-based decision-making could actually lead to poorer decisions. In fact, you’re better off sleeping on it.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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