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On Wednesday during the Launch of Napkin Competition at the University of Melbourne, a student audience asked the two speakers “Is it worth pursuing a market where no gap exists and is already saturated by competitors?”
While most new technology developers will spend months chasing down angel investors and cold calling VCs, often with the randomness of a headless chook, without too much planning or forethought (much to the potential investor's frustration), sometimes the safest money is already right under their noses. It's called 'strategic capital' or 'smart money' (or a mix of the two).