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Is it worth pursuing a saturated market? The Clarke vs Malatesta Debate

On Wednesday during the Launch of Napkin Competition at the University of Melbourne, a student audience asked the two speakers “Is it worth pursuing a market where no gap exists and is already saturated by competitors?”

Is raising capital from your customers a smart move?

While most new technology developers will spend months chasing down angel investors and cold calling VCs, often with the randomness of a headless chook, without too much planning or forethought (much to the potential investor's frustration), sometimes the safest money is already right under their noses. It's called 'strategic capital' or 'smart money' (or a mix of the two).

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE