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Wild ride for new Aussie start-up provides fuel for brand engagement marketing

Centryc Solution’s MeTag Luna Park My Experience implementation was recently awarded the International Association of Amusement Parks and Attractions Marketing Excellence Brass Ring Award and Best Digital Marketing Campaign. Globally, amusement parks earn a cool $24 billion annually – that’s twice the Australian motor vehicle manufacturing industry.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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