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Businesses make this mistake time and time again: their customers buy from them but they never get their details. Then they just sit around and hope and pray that they will remember them...that somehow the "exceptional" service they have offered will keep them coming back for more.
Everyone knows that happy loyal customers are the key to business success. These days with everyone emailing, Facebooking and tweeting it is easy to assume that as a regular user of technology you’re well equipped to implement a Digital Relationship Marketing (DRM) strategy. However, if you think your company’s DRM program is safe in the hands of just anyone, it may be worth considering the following common mistakes that are often made.
Why are we so swayed by system-produced data even though there is a fair probability that it contains some degree of garbage? Data – and more particularly, spreadsheet data – gives an undeniable sense of authority. Take a ‘back of the envelope’ calculation, key it into Excel and suddenly there is an authority to the numbers that belies its origin. Why?