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In the age of Cambridge Analytica, whose responsibility is the safety of your data?

When the Cambridge Analytica data scandal broke, many jaws dropped in disbelief, people raced to close their online social media accounts, saying, ‘Never again!’

Here is why you should never really take no for an answer when it...

In the past, some people lectured me about being so determined that a solution must exist and for never taking no for an answer. In reality, though, conviction combined with unconventional thinking is the only way I have been able to find better ways of doing things.

This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

2017 trends: Top entrepreneurs predict what will shape the startup space this year

Artificial Intelligence and Machine Learning will be the hype technologies for 2017 and we will hear of the many applications that are possible and how these technologies will fundamentally disrupt work as we know it.

6 steps to creating a data culture that will help your company survive and...

CIOs are about to be joined at the C-level summit by CDOs…Chief Data Officers. Why? Because young companies need to have data in their DNA these days.

Startups you really need to know about [VIDEO]

First up, this is a long video. But, it's worth watching. So, go grab some coffee, sit back and watch this. This video from Entrepreneur magazine...

What every entrepreneur can learn from the Apple Watch pre-order event

So, the inevitable happened on Friday April 10. Within minutes of being available for pre-order and delivery 14 days later, Apple's Watch sold out. By...

Learning leadership: Meet Peter Acheson, CEO at Peoplebank [VIDEO]

Peter Acheson is CEO at Peoplebank. Peoplebank consistently ranks as one of the best places to work in Australia – Earning Aon Hewitt Best...

Five things you need know about the new privacy legislation (before it’s too late!)

Enlightening data is emerging as many firms’ most precious asset. As technologies advance, marketing methods and the where and how data is collected has...

How do you compare to your competition? Five steps to benchmarking your business success

One of the best ways to keep your business operating successfully is by continually measuring and comparing its performance against competitor averages, a concept...

Is this the best ever video about marketing? [VIDEO]

Woot! The clicks are through the roof! Everything's awesome! Order more stock! Hell, order more everything! Oh, wait... This brilliant ad from Adobe makes one very...

Just how important is data and information in a business?

When is the last time that you reviewed the status of clients for your business? More specifically, how many of you could answer the following...

Is Big Data more than the word du jour? It’s bringing up big challenges...

Big Data is often touted as the next frontier for businesses, containing a magic that will drive innovation and productivity. Many pundits see it...

Just a buzz word or, so much more? How big is big data really?...

The concept of big data has been around for a very long time. So, why is it one of the current buzzwords? And, just how big is big data?

In the land of the blind, the one eyed man is king. How many...

Let’s face the fact, most business owners are pretty bad with numbers in their business. Talk to any accountant and they’ll tell you upfront: people just don’t keep track of their numbers and don’t have an idea for the most important numbers in their business.

Big data. It’s so hot right now. But, what does it really mean for...

If you're building a business, then you're building a data business. A big data business. Whether you like it or not. But, are you doing it right?

4 ways the Sports Industry (or any business for that matter) can influence 2013...

What becomes apparent as you read this summary is how much this relates to brands of any kind, in any industry. It’s all a matter of knowing who and what influences your real market and how your brand can best leverage this.

New report shows that small biz brings the rock!

We all know that small business is important to the overall economy of Australia, and a new figures show that the sector has seen remarkable growth in the two years since the height of the global financial crisis. According to the Minister for Small Business Brendan O’Connor, as well as the recent Australian Small Business: Key Statistics and Analysis report, 260,000 new small biz jobs have been generated over the past couple of years, nationwide.

The Rise of the Social Economy, Part 2: The new web and its market...

The web is no longer a digital version of print. It is the space where conversation is facilitated. Websites are becoming applications that feed information out to various social-based platforms. This means that most brands need to start thinking about their website as a database that organises and distributes information and features to specific groups within the world of social media.

Cloud computing is cool… until you’re caught with your pants down

Just how do you guarantee your security, whatever you deem it to be, when you are “in the cloud”? Well, unlike actually being in a plane and in the clouds, security and safety is up to you. A seat belt, a sick bag and the foetal position won’t help you. If you want it secure, secure it yourself.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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