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Many businesses believe they’re ‘forward-thinking’ but are actually yet to ‘see the light’ of...

Many businesses believe they’re ‘forward-thinking’ and have escaped the ‘cave’ of analogue to ‘see the light’ of digital – but the question begs: have we even left the cave yet? Or have we only made it as far away from the wall as the fire?

What you need to know about ransomware and how to defend against cyber extortion

Cyber security expert Brett Williams shares how to avoid becoming the victim of the latest ransomware attack and having to give in to cyber extortion

Unless you are in international espionage, maintaining your own in-house servers doesn’t add up

In this digital age we live in today, data security is paramount. This has perhaps been made more obvious since former NSA contractor Edward Snowden...

Google’s top searches reveal glaring hole in small business planning: Backup

Possibly the least sexy aspect of running your own business, backup and data security are nonetheless fundamental to the operation of any enterprise. Think about it: what would happen if you lost all your files and contacts? Catastrophe, for sure – but this won’t ever happen to you, right?

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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