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Another contender for the most useless invention ever? (Yet, why can’t you look away!)

We love sharing some of the more eclectic, unusual and just plain absurd inventions that cross our desk. Sure, we laughed at the Comfort Wipe, gaped at the Snuggie Blanket and marveled at the most useless machine ever. But there's something about this three-and-a-half minute product demonstration that defies explanation.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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