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goCatch brings the ratings game to cabbies (and smiles to passengers?)

It’s not for nothing that goCatch last month won the $50,000 top prize at Tech23, a program sponsored in part by the New South Wales government and run by Slattery IT Consulting. Its iPhone app – which allows passengers to directly find and hire cabs in their vicinity – has been disruptive of the market. The app, launched in June, enables a cabbie to become a free agent, posing an evident threat to cabbie networks. The Taxi Council of Queensland has hit back, saying goCatch passengers could be compromising on their safety, and perhaps service as well, by hiring cabbies directly.

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE