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Don’t sign up with daily deals sites unless you’ve read these tips

For small or medium businesses wanting to get exposure and attract new clients, signing up with a daily deal site may seem like a...

Daily deals are no done deals. Try simple SMS loyalty programs

Slexicon, founded by school buddies Vito Grigorov and Andrew Iliadis, finds a lot wrong with the daily deals. On top of their list is the high fees that are apparently killing margins and businesses – two-thirds of businesses that once participated in a Groupon deal suffered losses, according to a study in the U.S.

A new “Instant Deals” platform in Sydney wants to make group buying obsolete. Can...

A location-aware platform, Spreedle will allow businesses to target buyers in their vicinity and set their own schedules for posting digital vouchers, deciding for how long and for how many customers the deal is valid. Can this Sydney start-up make a splash in the Groupon market?

Are daily deal sites recession-proof? Catchoftheday founder Gabby Leibovich says yes. [PODCAST]

Gabby Leibovich has established himself at the forefront of the online deals industry in Australia with two very popular sites, CatchOfTheDay and Scoopon. In this podcast, Leibovich explains the business model that he believes has allowed him to weather the GFC and pinpoints the challenges that traditional, physical department stores must now face.

Aussie start-up announces solution for disgruntled daily deals customers [just don’t you dare call...

Rocking your cranky britches because you can never get your mitts on the coveted deal du jour? You’re not alone. Way back in September, The Age reported that, to date this year, Consumer Affairs Victoria had received 160 complaints about group buying sites – a significant increase on the 22 similar complaints received the previous year. Well, Unbooked founders Sarah Taylor and Jeff Dusting believe both vendors and customers are primed for a slicker fix in the supply VS demand quandary.

Parramatta Eels climb onboard the daily deals bandwagon

The Parramatta Eels are all over this daily deals malarkey like footie shorts that have just gone through a very hot wash. In an NRL first, the team will offer fans “unprecedented access” to discounted local business services and activities via the brand-spanking new EelsDeals, a dedicated daily deals platform. Accessible via Facebook, email, Twitter, the Eels iPhone App and word of mouth, each day will see a local business deal promoted to Parramatta club fans.

Daily Deals: madness or mastermind marketing? A hair-raising case study

A Melbourne hairdressing salon was in dire need of a quick, low-cost marketing plan. Although the daily deals phenomenon is still new and coming of age, Jo Macdermott decided to take a punt on the online discount model as a quick way to boost sales. As she reveals here, the final results surprised even her.

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