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Doing your own PR is not exactly advanced calculus, but it helps to have some basic know-how about the media and publicity process. From the creators of baby lotions and potions to the makers of killer heels, these ten self-made PR pros have seen their businesses covered in national magazines through to TV programs.
If you've been on Swanston Street or St Kilda Road in Melbourne at peak hour you have seen the hundreds, probably thousands of urban cyclists who line these routes. Their attire ranges from spray-on lycra to stylish suits, high heels and everything in between. Is this movement towards urban cycling a fad -- or does it indicate a new market for products and services?