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Here’s a guide to how your business can achieve great customer retention (INFOGRAPHIC)

Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.

Here are 13 customer retention nuggets to help you keep them coming back over...

Doors are opening, people are talking and you have a stream of customers flowing through. Now that you have a customer base it’s time to ensure keep them.

Become essential: Five ways to stake your place in your customer’s Little Black Book

Trust and necessity. Two simple words, but together they form the mantra all suppliers want their customers to chant (preferably in their direction). Becoming...
Saleforce Customer Retention Whitepaper

What’s the best kind of business? Repeat business! [How to keep customers, FREE REPORT]

Are customers important to your business? Of course! Do you collect and keep customer information? Maybe? Messy customer data means lost opportunities. Smart organisations collect,...

Don’t ask customers why they left you!

Repeat or on-going customers leave a supplier for a combination of three main reasons.

How hard is it to get a new user?

If you developing a product or service that’s designed to meet a consumer’s need, here’s the reason why you can’t just be better than what currently exists. Or you can’t just be really useful. You have to be insanely, grossly, massively, obviously, simply and wonderfully useful.

Five similarities between forming habits and deep customer development

I spend a lot of time thinking about new companies finding, nurturing and winning over their first lot of customers and I’ve realised that there are a lot of similarities with forming habits. Here are five...

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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