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Digital giants like Amazon and Netflix have changed customer expectations dramatically. No matter the size of your business, standards have shifted, and consumers are demanding personalisation, choice, 24/7 responsiveness, and a good user experience from all of the brands they engage with, regardless of size.
Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.
Doors are opening, people are talking and you have a stream of customers flowing through. Now that you have a customer base it’s time to ensure keep them.
Trust and necessity. Two simple words, but together they form the mantra all suppliers want their customers to chant (preferably in their direction). Becoming...
Are customers important to your business? Of course! Do you collect and keep customer information? Maybe? Messy customer data means lost opportunities. Smart organisations collect,...
Repeat or on-going customers leave a supplier for a combination of three main reasons.
If you developing a product or service that’s designed to meet a consumer’s need, here’s the reason why you can’t just be better than what currently exists. Or you can’t just be really useful. You have to be insanely, grossly, massively, obviously, simply and wonderfully useful.
I spend a lot of time thinking about new companies finding, nurturing and winning over their first lot of customers and I’ve realised that there are a lot of similarities with forming habits. Here are five...