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Australian businesses acknowledge they must evolve to become more customer centric but are held back by fear of failure among other factors.

Do your customers only come around once and never return? You must be wondering where you are going wrong. In my experience, customers need three...

You wouldn't tolerate a rude salesperson in your store, would you? On that note, you shouldn't let your website get away with it either. Your...

A few years ago, while helping his parents with their wholesale flooring textiles company, Rosh Ghadamian was asked by a client for some help...

We recently reported how businesses nowadays have to wait up to eight weeks to be paid. So with the understanding of how essential a...

Small businesses need to start treating their customers like toddlers and train them to pay on time. Carl Taylor looks at six methods of getting your customers to pay up.

We recently got slammed. Last week, I was cc’d on seven emails in the space of a minute. They were all from Wordpress, each one a comment from the mag nation blog waiting for approval. On further examination, the author of all seven comments was the same person, and they had posted the exact same comment on seven different blog posts.

Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?

It is commonplace in business to look at what your competitors are doing and do your own carefully crafted version of that. Excuse me. I just threw up in my mouth a little bit. There is nothing unique about reflecting the messages within your industry.

When we last left Mr 1% Spend, he was asking some tough finance and tech accountability questions of bemused Sydney business manager “George” and his increasingly exasperated cohorts. Today, the story reaches its climax as the author questions whether spending $15,000 to upgrade Microsoft Office is the most intelligent use of company funds.

When we last left Mr 1% Spend, he was asking some tough finance and tech accountability questions of bemused Sydney business manager “George” and his increasingly exasperated cohorts. Today, the story reaches its climax as the author questions whether spending $15,000 to upgrade Microsoft Office is the most intelligent use of company funds.

There isn’t just satisfaction and dissatisfaction, there’s non-satisfaction and non-dissatisfaction too. It’s important to know the difference. I did some research once on bank customers and found out that they weren’t hoping for satisfaction, just no dissatisfaction. And it really made me think.

Attracting new clients to your business can be as simple as finding out what turns them on. I’m talking about how to uncover the secret desires of your audience in order to really tickle their fancy and best excite and seduce them into becoming your clients.

Repeat or on-going customers leave a supplier for a combination of three main reasons.

Doing business in Japan has often presented cultural difficulties for westerners. However, as our expat entrepreneur living in Tokyo Jon Sparks reveals in this new series, Japan might be in the shadow of the emerging markets of China and India, but is still one of the best places in Asia for entrepreneurs to operate.

Having just terminated a relationship with a client, David Moore considers the flawed client service model that sees the provider living on eggshells.

I often get accused of bashing Microsoft and Oracle. In the interests of balance, here’s my message to Apple: If you want to go after enterprise business, make it a priority. Don’t toss it out there if it’s something you only plan to pursue in between hacky sack sessions and iPhone love-ins.

Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking. His favourite slide number 2 is Wind and Webster’s ‘Six buying roles’ model. Developed initially in the 1970s, it was designed to explain the many buying roles within a large organisation, but is equally applicable to a family unit facing the challenge of deciding upon what to eat for dinner.

If you developing a product or service that’s designed to meet a consumer’s need, here’s the reason why you can’t just be better than what currently exists. Or you can’t just be really useful. You have to be insanely, grossly, massively, obviously, simply and wonderfully useful.

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...