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Want to motivate staff and influence customers? Just ask a Level 40 Blood Elf....

Dr Jason Fox is an expert in motivation strategy and design, and all things gamification. Dr Fox works with companies all over the world,...

Is Telstra bribing its new customers? [Or just awarding ‘Loyalty Bonuses’?]

Recently, I was in the market for a good business plan for my mobile account. I found Telstra the best in terms of network coverage, so I decided to give them a call to see if they could sweeten the deal. Happily, instead of the advertised three months of credit, I was offered six months. "Yes, sign me up!" Then, the salesperson said something very amusing...

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