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Melissa Loughnan doesn't just make publicity out of art; she makes an art of publicity. Owner and curator of Utopian Slumps gallery in Melbourne, Loughnan has become an undeniable player on the stage of contemporary art in Australia. She's given artists a reason to believe and reinvigourated an enterprise steered largely by collectors and philanthropists twice her age. And she has developed a durable model to handle the business behind the artwork.