crowdsourcing Archives - Page 2 of 3 -
Home Tags Crowdsourcing

Tag: crowdsourcing

New look for Cool Company Awards? It’s time for a crowdsourced makeover!

It's been five years since Anthill's inaugural Cool Company Awards. Initially launched as a 'piss-take' to poke fun at a plethora of magazine award programs at the time, the 'cools' were quickly (and unexpectedly) embraced by Anthill readers... with the force and finesse of Arthur Fonzarilli's fist on a dukebox. (Ehhhhh!) But, unfortunately, five years on, our logo is beginning to look... well... not-so-cool. Could it be time for a crowdsourced makeover?

Freelancer.com eyes 99design’s crowdsourcing crown… with help from Kanye West?

Outsourcing big kahuna Freelancer.com has finally signaled its intent to muscle in on 99design’s graphic design crowdsourcing turf, stumping up US$20,000 in cash-money for creative types. Has Australia become the new global crowdsourcing hub?

Simon Moss shifts the focus of photography with crowdsourcing site [VIVID Creative Sydney]

Simon Moss, who co-founded a newly minted company that is tapping into the crowdsourcing phenomenon, offers his insight and personal experience in a talk presented at VIVID Creative Sydney. His enterprise, ImageBrief, aims to turn the stock-photography market on its head.

Ignore crowds. Focus on tribes.

If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called 'crowdsourcing'. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”

Just what is crowdsourcing anyway?

When I first heard the term, crowdsourcing seemed to be just another in a long line of combined words the technology industry just love to smugly smush together because they adore acknowledging their own intelligence. I might sound bitter. And you would too if your professional life was governed by editors who happily employ bat-wielding goons to work anyone over if caught attempting such invention.

Let's be blunt: It's a website for truthseekers

Niles Toh thinks people need honest assessments -- unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That's why he cobbled together a website that aspires to give people what they need rather than what they want to hear.

Let’s be blunt: It’s a website for truthseekers

Niles Toh thinks people need honest assessments -- unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That's why he cobbled together a website that aspires to give people what they need rather than what they want to hear.

Crowd Creation: Social Media’s Killer Application [FREE DOWNLOAD]

Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the 'Weapon of Mass Construction' for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!

Crowd Creation: Social Media’s Killer Application [DOWNLOAD]

Mass production is now in the hands of the masses. And, it’s got nothing to do with standardised, low-quality, generic products. Instead, crowdsourcing is the smoking gun. It’s the 'Weapon of Mass Construction' for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!

Australian crowdsourcing outfit 99Designs picks up Webby and celebrates with song

99Designs' achievements have scored it the Best Web Service & Application gong in the Webby People’s Voice Awards, beating international crowdsourcing heavy-weights Dropbox and Tumblr. When entering, 99Design founder Mark Harbottle promised his Twitter followers that should his company win an award he would thank fans of the company in song. The following clip is the fulfilment of that promise.

Website of the Week: What would you do for a Fiverr?

After learning of Fiverr's existence, I figured it was going to be jokey. And, indeed, there are some humorous "gigs" (see examples). However, Fiverr is a serious commercial site -- it's brimming with legitimate postings by service providers who are deadly serious about completing the jobs they offer (the site facilitates the transaction). It's quite remarkable how much work some people will do for US$5.

99designs launches template logo store offering customisation and 24-hour turn around for $99

Australian-based online crowdsourcing design service 99designs today launched a new logo store. The concept is pretty simple -- you chose a template from the gallery of 4,500+ templates and 99designs' designers swap in your organisation's name and deliver you a high resolution and web ready version within 24 hours, for $99.

DUMB REPORT 2009: iSnack 2.Doh! (1 of 10)

As the first instalment in our annual DUMB REPORT, it's hard to look beyond the most discussed media and marketing experiment for 2009, Kraft's controversial crowdsourcing campaign and the naming of iSnack 2.0.

Richard Branson answers the Top 10 questions crowdsourced from Digg users (at 35,000 feet)

Earlier this year, Digg users were invited to submit questions they would like to hear Branson answer, then urged to rate (digg) the questions of others. Then, socialite-turned-media-mogul Arianna Huffington put the top ten most dugg questions to Branson on the inaugural Virgin America flight from San Francisco to Orange County, California. Some people find the experience of listening to Arianna Huffington a bit like fingernails down a blackboard, but Branson's dulcet tones and the hum of the jet engine help to balance things out.

Crowdsourcing crisis: Should ‘Idea Bounty’ be renamed ‘Discount Idea Store’?

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

Crowdsourcing crisis: Should 'Idea Bounty' be renamed 'Discount Idea Store'?

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

Billboards for the ‘Cools’ hit city streets

In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).

Billboards for the 'Cools' hit city streets

In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).

Designer mum launches Crowdfunding model to rid the world of plastic bottles

Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a 'crowdfunding' approach to launch her award winning product 321 Water.

Help design our Cool Company Awards poster theme for 2009

In a little over 10 days, we will be sending a fleet of mobile-billboards down the busy streets of inner-city Australia to promote our 2009 Cool Company Awards. I'm talking about Scooter Advertising, courtesy of our friends at Subterfuge. In accordance with my blog post of yesterday on using social media to promote the 'cools', it occurred to me that this exercise presents an excellent opportunity to promote two-way reader engagement. So far, we've developed three potential poster and themes (below).

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

INFOGRAPHICS

OPINIONS & ADVICE