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Just what is crowdsourcing anyway?

When I first heard the term, crowdsourcing seemed to be just another in a long line of combined words the technology industry just love to smugly smush together because they adore acknowledging their own intelligence. I might sound bitter. And you would too if your professional life was governed by editors who happily employ bat-wielding goons to work anyone over if caught attempting such invention.

Are your customers revolting?

Soon after the NSW State Government announced the re-design of their state logo, the public decided that they could do a better job! After the Federal Government threw away $8 Million on creating the now defunct Grocery Choice website to monitor supermarket prices, a group of consumers set up @price_check - a Twitter-based crowdsourcing experiment. These days, if you don’t engage your customers, they’ll mobilise against you.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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