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Valuable data is something most businesses already have access to in some form or another. But it’s knowing how to ‘capture’, ‘clean’ and ‘manage’ this data that sets businesses apart when it comes to improving performance and sales.
CRM giant Salesforce has announced that Salesforce Ventures, the company's global corporate investment group, has launched the Australia Trailblazer Fund, a new $50 million fund to empower Australian startups in the Salesforce ecosystem.
Beacon marketing has been on my mind lately. And as I was researching the subject, one of the questions I came to ask myself...
Salesforce.com, the world’s #1 CRM platform, recently announced that Salesforce Ventures—the company’s global corporate investment group— has launched the new Salesforce1 Fund to fuel...
Australian businesses see public cloud services as an agile tool for never-seen-before levels of scalability and flexibility. Take customer profiling and behavioural data for example. These are a perfect fit for the cloud, where sales reps can access a frequently updated store of customer insight from any location.
Serial Aussie entrepreneur Chris Sharkey, alongside his equally intrepid brothers Michael and Peter, has launched yet another internet start-up, Bislr (pronounced Biz-ler).
Businesses make this mistake time and time again: their customers buy from them but they never get their details. Then they just sit around and hope and pray that they will remember them...that somehow the "exceptional" service they have offered will keep them coming back for more.
After years of coping with business software designed for large corporations or the small corner store, fast growth small-tomedium- sized enterprises (SMEs) are finally...