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An advert that actually promotes the truth… but in reverse

Getting your message across to your audience is a complex and often scientific affair. Businesses and organisations spend millions of dollars and thousands of man-hours crafting campaigns that they believe will promote their service or sell their product.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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