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Making infomercials work for you [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing...

Words, words, words! Why the right choice of words can have a lasting impact

This appeared on the parody and internet meme site The Poke in the last day. This, from a real menu, somewhere in the world, is...

This is an article about nothing. Well, nothing other than some storytelling tips from...

It took Jerry Seinfeld two years to write one of his routines. It was about Pop Tarts. And chimps. While it shouldn't take two years to write a business pitch, Seinfeld's insights into writing and storytelling are invaluable.

Why a little bit of good copywriting can save the day… err, your business.

Copywriters aim to write interesting and intriguing copy that captures the audience’s’ attention and persuades a specific response such as calling the phone number, buying the product, trial the service, etc. Good copywriting may even get you more loyal audiences through word of mouth, and the readers sharing information through email and social media – you that word ‘viral’ that is bandied about so much these days.

How to write copy when you have little, or nothing, to work with

Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?

Copywriting and SEO: keywords VS clarity

With the importance of search engine optimisation (SEO) receiving wider recognition, the copywriting landscape is changing. There are new rules writers need to adhere to when producing web copy to attract eyeballs.

Here’s my response to some recent feedback. Was I too harsh?

Naturally, we receive feedback all the time from Anthill readers. Much of it is helpful. But, sometimes, the feedback contradicts what we know to be true, based on the cumulative behaviours of hundreds of thousands of site visitors. Rather than provide a polite but generally meaningless response (like, "Thank you for your feedback. We welcome and respect the views of all our readers"), I often try to explain why it is that we do things the way we do. But, today, I'm feeling a bit guilty. Too harsh?

The best two-minute video about marketing you’ll ever see

We hear it all the time from marketing firms and public relations mavens -- words have power. Nowadays, we hear that phrase and think "SEO." But back in the day, it referred to indelible slogans such as "the ultimate driving machine," "just do it" and "Guinness is good for you." The video is a plug for Purplefeather. Yet, could it be the best two-minute video about marketing you’ll ever see?

Online Marketing By Design seminar, Sydney [video]

On 2 February, Anthill Magazine and Mumbrella co-hosted "Online Marketing by Design", a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.

Q&A: Renai LeMay on going solo and launching a news service

Some weeks ago, Sydney-based tech reporter Renai LeMay tweeted his plans to leave ZDNet Australia. He then told us, on the day after Australia Day, that he had launched Delimiter, a technology news wire service in direct competition with the AAP. A week on from launch, Matthew da Silva chatted with LeMay about why he did it and how it’s going.

Q&A: Renai LeMay on going solo and launching a news service

Some weeks ago, Sydney-based tech reporter Renai LeMay tweeted his plans to leave ZDNet Australia. He then told us, on the day after Australia Day, that he had launched Delimiter, a technology news wire service in direct competition with the AAP. A week on from launch, Matthew da Silva chatted with LeMay about why he did it and how it’s going.

How I made Twitter my ‘dirty whore’ and got suspended

As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes. Let me start with a confession.

How I made Twitter my 'dirty whore' and got suspended

As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes. Let me start with a confession.

Do you really understand online marketing? It's about more than having a pretty website.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

Do you really understand online marketing? It’s about more than having a pretty website.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

Online Marketing by Design… comes to Sydney! (Digital Marketing Masterclass)

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This event is a must for any growing business with a desire to improve the performance of its web marketing and gain a firm understanding of social media tools for business.

Why Seth Godin is the master of ‘sharable’ (Anthill’s first rule of online marketing)

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

Why Seth Godin is the master of 'sharable' (Anthill's first rule of online marketing)

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

How to harness bloggers to spread your message (the right way)

Earlier this year, Australian wallet maker Dosh Wallets released its second line of wallets (which are über cool, by the way). Consumer awareness was low, so Dosh Wallets hired digital strategist Julian Cole and his team at Sydney-based agency The Population to create a buzz online for the product line release.

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