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This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

The latest Startup Muster survey shows the opportunities, progress and challenges in Australia’s startup...

We trust this report will improve the understanding of not just our current ecosystem, but also those that will help build our future ecosystem.

Hot Aussie start-up Unlockd is looking to raise a $30 million Series B after...

Unlockd closed a $AU15 million Series A Round in early 2016 from some of the biggest names in the business community, and has recently appointed an advisor to assist with their Series B raise of up to $US30 million

Ten reasons why good content marketing is like good sex

Everyone's doing it right? That's what you've heard in the halls, on the field and in the locker room. Everyone wants to fit in,...

3 reasons your Mad Men-era Advertising is DEAD on social media! Customer focus is...

Getting your brand's pages up and running on social media networks is pretty easy to do, but filling them with good content that serves...

How to get two million YouTube views a day on your latest video [VIDEO]

This is one of the latest videos to go viral. Don't you love that phrase 'go viral'? To have a video go viral is the...

Will social media kill off media releases forever? That’s that goal of Coke’s PR...

There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs...

Want to be YouTube famous? You do? You and everyone else… [VIDEO]

Warning: This video contains salty language. When all interesting things reach a certain size or, a certain level of popularity, they teeter and fall into...

Native advertising. Word du jour or a break through in content marketing? [VIDEO]

There have been many interesting terms that have been wildly popular the digital marketing arena in 2013: gamification, big data and native advertising. All have...

Why a little bit of good copywriting can save the day… err, your business.

Copywriters aim to write interesting and intriguing copy that captures the audience’s’ attention and persuades a specific response such as calling the phone number, buying the product, trial the service, etc. Good copywriting may even get you more loyal audiences through word of mouth, and the readers sharing information through email and social media – you that word ‘viral’ that is bandied about so much these days.

Kick. Push. Grind. What do skateboarding and innovation have in common? [VIDEO]

Have you ever watched skateboarders and wondered, how did they even know that trick could be done? Rodney Mullen takes the stage at TEDxUSC to explain how context provides the opportunity to create content. It's what you already know that allows you to push beyond that, and create something new and remarkable.

6 digital marketing tips that I learnt from the Driving Your Business seminar

My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.

How to make school kids behave? Give them Wi-Fi!

A recent project in Arizona, USA to install Wifi hotspot on school buses has turn a rowdy bus ride into a "rolling study hall", reports the New York Times. While the Internet is often blamed for causing a whole heap of teenager problems, what's available on the internet seems irrelevant when it comes down to changing their behaviour.

Forget pay-walls, the future of media is hyperdistribution

Jarvis points to one particularly interesting example of how media companies can encourage increased distribution and readership for their online content: The embeddable paper.

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