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I try really hard to give my undivided attention to the inflight safety demonstration. But, I really struggle. Air New Zealand has enlisted some serious help to get wandering minds back on task.
In 90 minutes, learn the techniques that Pete Williams uses to create his content leverage system, to build traffic and win customers. The Master Business Bake Up series is a cooking class... for business builders. We teach you a recipe that you can start to 'cook' on the day or take back to your business and implement later.
If you're on Facebook, expect to see this post shared with you in the next few hours. Two sisters want a new dog. They turned to Facebook to help. Every company can learn something from this Facebook campaign.
The Alphabet Photography company does two things really well. Firstly, it frames art that is made up of letters of the alphabet, hence the company name. Secondly, it comes up with brilliant Christmas videos as a part of its content marketing strategy. This year's effort is quite delightful.
I apologise in advance. To discover what were the most watched YouTube videos in 2012, you will have to endure two of the most annoying songs of the year. Sorry.
Content in context equals conversions squared. Brand awareness is great, but unless you can bank that and use that awareness to buy the kids Christmas presents, focus on content that converts as a starting point. Whether your target audience is B2B or B2C; whether your platform is digital, video, print or audio; focus on blending creative, emotion and science in your content marketing to deliver the best results for your business.
For longer than any of us have been alive, advertising primarily revolved around paying a fee to leverage mass or niche audiences built by publishers and media outlets. To build an audience today, you don’t need a gargantuan printing press or a television studio or five floors of reporters. The barriers to entry to publishing content online are nil, and thus brands are capitalising on the more affordable content delivery systems today to bypass advertising.
The catchy video from the operators of Melbourne's train network, Metro, is clocking up all sorts of amazing statistics. Since Monday this week, it's had more than 8.5 million views, bringing its grand total of views to this point in time, to around 15 million.
There’s a significant trend occurring in retail, and that is the convergence of retail and publishing. Some of the most interesting investments that have occurred in the e-commerce landscape in the past few years have been investments by media companies in e-commerce businesses.
What are you doing to build traffic, collect leads and make your brand industry famous? Start creating content. It's the most powerful tool in any marketer's arsenal. Sign up for the free eSeries below.
Content marketing has filtered into the same marketing department headspace once reserved for advertising, media strategy and database marketing. With search engine traffic holding the key to the fortunes of so many businesses, content marketing is becoming a key competitive battlefield. The explosive growth of social media has further exacerbated the crucial role content plays.
The message now is clear - the days of dodgy SEO practices are over, and the secret to achieving higher Google rankings has been revealed. Want to know that secret? Of course you do. I'm prepared to give it to you now, on Anthill, for free! The secret is...there is no secret.
During this one-hour webinar, Gihan Perera shares the tips, tools and strategies he has used to master content marketing. (Moderated by James Tuckerman, 5...
Last week a viral video began popping up everywhere - how to separate eggs using a plastic water bottle. It has clocked more than seven million views in one month. Impressive.
There's a special kind of crazy reserved for people who do stunts. Especially stunts like this one. Volvo Trucks wanted to demonstrate the precision and control of its new line of trucks. So, what better way than to have someone tight rope walk between two trucks.
When: Wednesday 5 September 2012, 1PM Where: At your laptop, Mac or PC! Cost: Complimentary* Have you ever heard of content marketing? It has lots of fancy definitions...
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