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Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.

Everyone in the video industry dreams of producing just one viral video!  You know, the one that gets millions of views around the world complete...

This morning I took the tram to an appointment in a nearby suburb. As I always do when on public transport, I slip on...

Everyone's doing it right? That's what you've heard in the halls, on the field and in the locker room. Everyone wants to fit in,...

David Johns set out to sell his crappy 1999 Holden Barina. He thought the best way to showcase this awesome vehicle was not to write...

It's yet another cracking comedy video from my favourite startup parody, Vooza. I've just realised that Vooza rhymes with loser. I'm pretty sure I should...

This is one of the latest videos to go viral. Don't you love that phrase 'go viral'? To have a video go viral is the...

My daughter wanted to teach her cat to jump through a hoop for Christmas. Needless to say, the cat didn't want to do anything...

If you're a Star Trek fan, then this will be both amusing and enjoyable. If not, watch it anyway. Then, everyone can ponder this: how...

There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs...

Here's a factoid that might surprise you. According to a recent HubSpot report, a business with a blog will, on average, attract 12 times more...

In the last few years, the use of video marketing has grown from a few businesses occasionally including it on their website, to an...

Do you see what I did there? I got you to click through to this article. How? Hopefully, you'll have found that the headline is compelling....

This video, from the Content Strategy Forum recently held in Helsinki, showcases some of the world's leaders in content marketing. Insights from GE, Nokia, Razorfish...

Marina Shifrin has spent the last two years working her tail off making video content. Her performance in this job was judged by how...

There have been many interesting terms that have been wildly popular the digital marketing arena in 2013: gamification, big data and native advertising. All have...

What does Google love? Frequent content. Recent content. Quality content.

Pete Williams has created a series of techniques to make content creation easy, repeatable and also highly monetisable. Learn how Pete is able to transform one item of compelling content into 30... including videos, podcasts, educational courses and much more.
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I have to admit this is a question I have thought about, a lot. That may say something about my brain but it's questions...

Most people already understand that blogging can be used to demonstrate expertise and build rapport, which together create trust.

But that's just the beginning. Did you know that search engines favour bloggers? And did you know that social media enhances the impact of sites with blogs. This means traffic. (Trust + Traffic = Sales.)
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Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...