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This tech start-up has set out to become the Xero of social media influencer...

Hypetap is Australia’s leading influencer engagement platform, offering a sophisticated, end-to-end technology powered solution that connects the highest quality influencers.

Five mistakes businesses make when attempting ‘viral’ videos [VIDEO]

Everyone in the video industry dreams of producing just one viral video!  You know, the one that gets millions of views around the world complete...

Creating content? Don’t be like the man opposite me on the tram!

This morning I took the tram to an appointment in a nearby suburb. As I always do when on public transport, I slip on...

Ten reasons why good content marketing is like good sex

Everyone's doing it right? That's what you've heard in the halls, on the field and in the locker room. Everyone wants to fit in,...

How a great video can sell almost anything, even a crappy car [VIDEO]

David Johns set out to sell his crappy 1999 Holden Barina. He thought the best way to showcase this awesome vehicle was not to write...

Can you say revenue? Watch this uncomfortable earnings call from comedy team Vooza [VIDEO]

It's yet another cracking comedy video from my favourite startup parody, Vooza. I've just realised that Vooza rhymes with loser. I'm pretty sure I should...

How to get two million YouTube views a day on your latest video [VIDEO]

This is one of the latest videos to go viral. Don't you love that phrase 'go viral'? To have a video go viral is the...

Wicked cool skateboarding cat the latest viral video helping grow a small business! [VIDEO]

My daughter wanted to teach her cat to jump through a hoop for Christmas. Needless to say, the cat didn't want to do anything...

Let it snow – the Star Trek version [VIDEO]

If you're a Star Trek fan, then this will be both amusing and enjoyable. If not, watch it anyway. Then, everyone can ponder this: how...

Will social media kill off media releases forever? That’s that goal of Coke’s PR...

There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs...

How to quickly create web content [FREE WEBINAR]

Here's a factoid that might surprise you. According to a recent HubSpot report, a business with a blog will, on average, attract 12 times more...

Everything you need to know about video marketing and, why it’s so important

In the last few years, the use of video marketing has grown from a few businesses occasionally including it on their website, to an...

How to increase your click thru rates in one simple step as shown by...

Do you see what I did there? I got you to click through to this article. How? Hopefully, you'll have found that the headline is compelling....

A content strategy will transform your business. Here’s how [VIDEO]

This video, from the Content Strategy Forum recently held in Helsinki, showcases some of the world's leaders in content marketing. Insights from GE, Nokia, Razorfish...

Everything you need to know about content marketing you can learn from a resignation...

Marina Shifrin has spent the last two years working her tail off making video content. Her performance in this job was judged by how...

Native advertising. Word du jour or a break through in content marketing? [VIDEO]

There have been many interesting terms that have been wildly popular the digital marketing arena in 2013: gamification, big data and native advertising. All have...

Get traffic, seduce prospects and educate customers with Pete Williams’ content leverage system ...

What does Google love? Frequent content. Recent content. Quality content.

Pete Williams has created a series of techniques to make content creation easy, repeatable and also highly monetisable. Learn how Pete is able to transform one item of compelling content into 30... including videos, podcasts, educational courses and much more.
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Do you see the same red as me? And, what has this got to...

I have to admit this is a question I have thought about, a lot. That may say something about my brain but it's questions...

Blogging for busy business builders and CEOs [ACADEMY]

Most people already understand that blogging can be used to demonstrate expertise and build rapport, which together create trust.

But that's just the beginning. Did you know that search engines favour bloggers? And did you know that social media enhances the impact of sites with blogs. This means traffic. (Trust + Traffic = Sales.)
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How to become a master at content marketing with Gihan Perera [ACADEMY]

To watch this lesson, you must be a member of the Anthill Academy. To gain unlimited access to all courses, score massive discounts to live events and more, sign up to the Anthill Academy.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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